Having set up your automated candidate engagement messages, you can review specific data sets in the engagement reporting dashboard.
If you have activated the candidate happiness rating and check in widget on any of your messages, you can also review the macro data gathered in this area.
Accessing the engagement reporting
1. Go to 'settings' then click 'insights and reports'
2. Click on the 'Engagement' tab
3. The dashboard that opens will look something like this...
4. To specify a particular the date range you want to review data for, click 'Select date range..' in the top right corner:
5. Beneath the date range selector, you can also specify whether you want to review the data for all users or a particular user.
The data areas explained
There are three separate data blocks within the page.
The top data block:
This block tells you:
- How many candidates were approached in the provided time span and what percentage of you overall talent pool is that
- How many candidates used the profile check in widget and how many people of all that were sent a profile check in link is that
- How many email/sms were sent and the open and reply ratio (only reply ratio for sms)
The middle block - candidate happiness score:
This block reports on the candidate happiness score and is provided using candidate happiness widget. Your happiness score is all your "great" scores minus the "not good" ones. This reporting allows you to monitor the quality of your candidate communication and indicates the success of your engagement strategy.
The bottom block:
That reports on the work happiness and desire for change on your talent pool. This data is macro, and gathered using candidate profile check-ins. This allows you to monitor your talent pool's work happiness and desire for change, and you can use the date parameters to monitor changes.
A global change in the desire for change can further indicate the success of your engagement campaign. It can also give you market place feedback as to how candidates are feeling and behaving due to external factors such as economic or political change. In turn, this can help inform your overall business strategy.